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Sourdough Sidekick
Sponsored · Exhibit 01 · Counter Chore Over
Your starter used to run your calendar.
The Sourdough Sidekick feeds your starter so you don't have to. In Auto mode there's no manual work and no discarding for up to a week, so the jar on your counter stops being a daily chore. Choose your mode and walk away.
Come back to a starter that's ready.
No discarding
for up to a week
SOURDOUGHSIDEKICK.COM
Feeds your starter for you
Sourdough Sidekick
Sponsored · Exhibit 02 · Target Day Card
Tell it the day. It has your starter ready.
Set your target day, time and goal amount and Sidekick's Auto mode has your starter ready right when you need it. Planning Saturday bread? Tell it the day, and skip the math and the guesswork the night before you bake.
Sourdough on your schedule.
Pick the day. Skip the math.
The Sourdough Sidekick
SOURDOUGHSIDEKICK.COM
Set the day, skip the math
Sourdough Sidekick
Sponsored · Exhibit 03 · Ships Free From Indiana
The Sourdough Sidekick, $179.99, shipped free.
Free shipping via FedEx, from Indiana. If it isn't right for your kitchen, return the unit for any reason within 30 days of purchase. We process your refund within 5 business days of receiving it; 20% is deducted as a restocking charge.
Free Shipping and 30 Day Returns.
Claim to confirm with brand: Confirm return terms wording with brand
Free Shipping. 30 Day Returns.
30 Day Returns
SOURDOUGHSIDEKICK.COM
Free shipping, 30 Day Returns
Sourdough Sidekick
Sponsored · Exhibit 04 · Three Modes Collage
Three modes. One starter. Your pace.
Three modes built for every user keep your starter thriving. Auto builds the starter you need and has it ready on the day and time you choose. Ratio and Custom give you more control when you want to steer the feeding yourself.
Pick the mode that fits your week.
Auto
Ratio
Custom
Auto. Ratio. Custom.
Three modes built for every user
SOURDOUGHSIDEKICK.COM
Three modes for every baker
Sourdough Sidekick
Sponsored · Exhibit 05 · Parts Chips Machine
Up to 525g of starter from one countertop machine.
The Sidekick can produce up to 525g of starter. A flour hopper and agitator stores and dispenses flour, a water tank holds and dispenses water, and a mixing paddle optimizes mixing during each feeding cycle.
Every feeding cycle, handled for you.
SOURDOUGHSIDEKICK.COM
Up to 525g of starter
Sourdough Sidekick
Sponsored · Exhibit 06 · King Arthur Counter
Engineered alongside America's premier baking experts.
The Sourdough Sidekick was launched with King Arthur Baking Company and thoughtfully engineered alongside America's premier baking experts. Set it next to your own bag of flour and let your starter be ready when you are.
Sourdough, simplified.
Made with King Arthur
SOURDOUGHSIDEKICK.COM
Co-created with King Arthur
Sourdough Sidekick
Sponsored · Native 01 · Sunday Night Notes
Notes app, Sunday night: things I'm done doing.
Auto mode eliminates the math, messy maintenance and missed feedings. Write that list once, then let the Sourdough Sidekick handle it: no manual work and no discarding for up to a week in Auto mode.
Delete the chores. Keep the bread.
Notes
My starter to-do list: empty
SOURDOUGHSIDEKICK.COM
An empty starter to-do list
Sourdough Sidekick
Sponsored · Native 02 · Starter Sitter Chat
Can you feed my starter this weekend?
Missed feedings used to mean begging a neighbor. In Auto mode, the Sourdough Sidekick feeds your starter with no manual work, and you come back to a happy, healthy starter that's ready when you are.
Go away for the weekend.
Neighbor Jess
Can you feed my starter?
Sorry, I'm out of town until Sunday.
No worries. The Sidekick feeds it for me.
SOURDOUGHSIDEKICK.COM
No starter sitter needed
Sourdough Sidekick
Sponsored · Native 03 · Crock Or Band Poll
Poll time: glass crock or Grip Band first?
The King Arthur Baking Company–branded glass crock with metal lid offers a clean, durable home for your sourdough starter. The Grip Band gives a secure, non-slip hold for easier everyday use of the Sidekick's glass crock.
Tap one and tell us why.
Crock or Grip Band?
SOURDOUGHSIDEKICK.COM
Glass crock or Grip Band?
Sourdough Sidekick
Sponsored · Native 04 · Camera Roll Sunday
Camera roll, Sunday: the starter fed itself.
Auto mode builds the starter you need and has it ready on the day and time you choose. Your only job is the photo of the Sourdough Sidekick sitting on the kitchen island, starter ready, right on schedule.
Healthy starter, right on schedule.
Ready on the day I chose
SOURDOUGHSIDEKICK.COM
Ready on the day you choose
Sourdough Sidekick
Sponsored · Meme 01 · Alarm Out Auto In
Feeding alarm or target day? Easy pick.
Skip the alarm. Set your target day, time and goal amount and the Sourdough Sidekick's Auto mode has your starter ready right when you need it. One setting replaces one more thing on your phone.
Starter that's ready when you are.
Alarm out, Auto mode in
Setting an alarm to feed your starter
Setting a target day in Auto mode
SOURDOUGHSIDEKICK.COM
Replace the feeding alarm
Sourdough Sidekick
Sponsored · Meme 02 · Discard Distraction
Daily discarding, meet Auto mode.
Auto mode eliminates the math, messy maintenance and missed feedings, with no discarding for up to a week. The Sourdough Sidekick keeps your starter fed while you look at everything else on your list.
No discarding for up to a week.
Auto mode caught my eye
Auto mode
Me, a sourdough baker
Discarding starter by hand
SOURDOUGHSIDEKICK.COM
Look away from discarding
Sourdough Sidekick
Sponsored · Meme 03 · Mode Sweat
Which mode are you? Three to choose from.
Three modes built for every user keep your starter thriving. Auto has it ready on the day and time you choose. Ratio and Custom show you the day and time when discarding will be required.
Pick your mode, keep your starter thriving.
Auto or Ratio? Tough call
Auto mode
Ratio or Custom mode
Me, picking a mode
SOURDOUGHSIDEKICK.COM
Auto, Ratio or Custom?
Sourdough Sidekick
Sponsored · Meme 04 · Brain Levels Starter
Levels of starter care, ranked.
Level four is The Sourdough Sidekick: it feeds your starter so you don't have to, and Auto mode has it ready on the day and time you choose. Climb the ladder and the starter looks after itself.
Your starter, ready when you are.
Starter care, ranked by level
Feeding the starter by hand
Setting a reminder to feed it
Setting a target day and time
Sourdough Sidekick Auto mode feeds it
SOURDOUGHSIDEKICK.COM
The top level of starter care
Sourdough Sidekick
Sponsored · Meme 05 · Reviews Hot Take
Hot take: read the reviews first.
The Sourdough Sidekick has 270 reviews. Great customer service, 4.5 star reviews. Read them, then decide whether Auto mode belongs on your counter.
Read them, then decide.
270 reviews. Change my mind.
270 reviews. 4.5 stars. Great customer service.
SOURDOUGHSIDEKICK.COM
270 reviews. Read them.
Sourdough Sidekick
Sponsored · Meme 06 · Four Step Starter
Plan: buy it, set it, bake.
Set your target day, time and goal amount. Auto mode builds the starter you need and has it ready on the day and time you choose. Free shipping, and 30 Day Returns if it isn't for you.
Come back to a starter that's ready.
The plan never fails
Buy the Sourdough Sidekick
Set the target day, time and goal amount
Come back to a starter that's ready
Come back to a starter that's ready
SOURDOUGHSIDEKICK.COM
Set it once, come back later
Sourdough Sidekick
Sponsored · Meme 07 · Doge Versus Scale
Side by side: Sidekick versus the scale and sticky note.
Auto mode eliminates the math, messy maintenance and missed feedings. The Sourdough Sidekick feeds your starter so you don't have to, with no discarding for up to a week. Your scale can stay in the drawer.
Auto mode does the feeding.
Sidekick strong, sticky note weak
Sidekick: no discarding for up to a week in Auto mode
Me with a jar, a scale and a sticky note
SOURDOUGHSIDEKICK.COM
Retire the scale and sticky note
Sourdough Sidekick
Sponsored · Meme 08 · Plain Versus Refined
Plain starter care, or the refined version?
Feeding whenever you remember is plain. Auto mode builds the starter you need and has it ready on the day and time you choose, and the Sourdough Sidekick handles the feeding cycle in between.
Sourdough on your schedule, not the other way around.
Plain or refined starter care?
Feeding the starter whenever you remember
Starter ready on the day and time you choose
SOURDOUGHSIDEKICK.COM
Refine your starter routine
Photography and product names belong to Sourdough Sidekick. Every ad lands on a page in this package. Memes use real, recognizable templates with Sourdough Sidekick product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.